Effective 01 June, 2014

Because we care about the privacy of your information, we provide this Privacy Policy (this “Policy”) to explain what information we collect about you online and what we may do with that info. The Policy applies to the website (the “Site”). The Policy doesn’t apply to information you may provide to us in person or to information provided by any other means.

We reserve the right to modify the Policy at any time, and we will notify you of any material changes by posting the new Policy here and changing the “Effective Date” at the top of the page. Therefore, we encourage you to check this page periodically for any changes. By visiting the Site, you acknowledge that you have read, understand and agree to be bound by this Policy, as may be amended from time to time. Personal and other information collected on the Site is stored and processed in Singapore – by using the Site, you consent to our collection, transfer to (if applicable), and use and processing of such information in Singapore. If you do not agree to these terms, please navigate away from the Site and do not make any purchases or provide us with any personal information about you.


We generally collect two kinds of information from visitors to the Site – some is personal information that you provide to us, and some is anonymous, non-personally identifiable information.

In order for you to receive promotional correspondence from us, to participate in contests or receive special offers, or to make purchases through the Site, we may ask you to provide us with personal information such as your name, age, e-mail address, street address and telephone number. To facilitate online purchases, we also collect credit card information from you. We generally collect this personal information on our registration and order forms when you sign up to receive products or services from the Site. From time to time, we may also collect information from our online surveys such as gender and income level.

We also may collect non-personal information about you and your use of the Site. Such info may include log data such as your IP address, browser type and demographic information such as your postal, zip code or location, and may use this data to: tailor your experience at the Site; provide content in which we think you may be interested; display content according to your preferences and location; and analyze traffic to the Site. Such information may be combined with your personally identifiable information.

Like many sites, we may also use “cookies” to collect Site usage data and to improve the Site. A “cookie” is a small data file transferred to your computer for access on future visits to the Site. You can stop accepting cookies by setting your Internet browser accordingly, but this will likely result in our not recognising you or your preferences on future visits, so you may have to re-enter your information.


We may maintain and use the personal and other information you provide to us to fulfill your order or respond to your questions or comments, to provide you with information about us and the goods and services that we offer, to provide you with information from or about carefully-selected third parties that we think may interest you, and to contact you if necessary.

We use IP addresses and anonymous demographic information to tailor your experiences at the Site by showing content in which we think you will be interested and displaying content according to your preferences. Anonymous demographic information may be shared with business partners, advertisers and/or others on an aggregate basis.

We may also use your feedback, Site usage data, and other information collected to evaluate and improve the Site and the goods and services we offer.


We may share information we collect with our affiliated companies and/or with third parties whose products or services we think may interest you. We may also occasionally share information with business partners in connection with co-promotions or contests on the Site.

We may engage trusted third party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and the Site, database storage and management, e-mail marketing, credit card processing, customer service and fulfilling orders for products and services you may purchase through the Site. We may share your personal information with these third parties to enable them to perform these services for us and for you.

Our policy is to cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Therefore, we may disclose information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws, rules and regulations.


We are very concerned about safeguarding the confidentiality and use of your personal information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. All credit transactions occur in a secure area of the Site using Secure Sockets Layer (SSL) software to process orders, which encrypts the information you input on the Site. In addition, all information is stored in a secure location behind a firewall with limited administrative access. However, please be aware that despite our best efforts, no security measures are perfect or impenetrable.


No. The Site may contain advertisements and links to other websites. The fact that we link to another site is not an endorsement, authorization or representation of our affiliation with that third party. Other sites may place their own cookies or other files on your computer, and collect or solicit both personally identifiable and non-personally identifiable information from you under rules different from this Policy. We do not control other sites and can’t be responsible for your experience once you leave our Site. Therefore, we strongly encourage you to carefully read the privacy policies, terms of use and other policies of other sites you visit.


The Site is not intended for, and we do not knowingly accept or collect personally identifiable information from, children under 13. If we become aware that a child under 13 has provided us with personal identifiable Information, we will delete it from our files. If parents or guardians become aware that their minor children have provided us with personally identifiable information without their consent (or that we have otherwise collected or obtained such information), they should contact us at We recommend that minors between the ages of 13 and 18 ask their parents for permission before using a credit card or providing any information about themselves to us or anyone else over the Internet.


Any promotional e-mails you receive from us will include specific instructions on how to unsubscribe from our e-mail list, and you may unsubscribe at any time. You may also send an email to us at to update or correct the personal information we have on file for you or to be unsubscribed from all or any particular types of e-mailings.